Conventions of a College Magazine Contents page using LIIAR

The Language is used to attract the specific target audience, this is done by the conventions of the magazine. This particular contents page has images of school students, in different environments, all enjoying their selves, for example in the top left corner, the students are eager to learn, looking happy and well presented in their neat uniforms, as they are in the top right images also. This image of neat uniforms presents the school really well, as they look ready for education, tidy and presentable. The look as if they want to represent their school in a positive way. Which will attract the target audience of other students and maybe parents as this is how they would wish a school to be. These different environments in the images all link in with the articles as we can see the page numbers for the articles that match up with these images have been placed on the side of them. These environments look very different to the typical class room lessons that usually take place, this will encourage the audience to look up the articles to find out more. The particular colour scheme used throughout the contents page links with the colours of the magazine Masthead, as we can see from the top left image. These colours are bight, eye catching and really refreshing, this will catch the attention of the target audience and draw them in. The adverts at the bottom of the page, show that the school has links with certain company's such as Recycle, which gives of a positive message to the audience as recycling is helping with the environment.

      The Ideology of this contents page is to navigate the audience around the magazine, page numbers are attached to all articles and images so the location of all these are easy to find, all of these page numbers are surrounded with the colour turquoise so they stand out easily to the audience. 

     The Institution is the magazine which we can see from the top left image is called Secondary.

     The Audience is attracted by the images, text and articles of the magazine, this magazines target audience would obviously be students of this school, parents or maybe people looking into going to this school. The bright colours used throughout this contents page help pull in the audience, as school could maybe be seen as a boring thing to some students, these colours will keep them interested and keen to keep reading. The layout of this contents page is neat and easy to understand for all of its target audience, this will also help them navigate around the magazine. 

       The Representation of the contents page is really important as this shows all article titles, images and basically whats in the magazine, if this page had a dull, boring layout the audience would pay no attention or have no interest in going through the magazine at all. So this is why this magazine has used a decent sized text to display all the article titles, colour to make then stand out and exciting rather than just plain black and white. The titles of the page are put in larger writing to stand out as this title sums the whole page up and tell us straight away what you are about to read, which in this case is the contents.